After being in business for so many years, you are now worrying about the fluctuating graph of your conversion rate.
But have you tried a customer review widget or your business?
Over the past few years, businesses have been highly dependable on customer reviews. If you are skeptical, rethink and look at the statistics. Recent research by PowerReviews shows that about 95% of customers read reviews before making a purchase. And looking at the trend, many brands have even opted to embed customer review widget on their website.
However, if you are still doubtful about whether you need a customer review widget, we are here to help. This blog will walk you through the eye-opening reasons why your business needs a website review widget. So tag along and read the blog till the end.
Eye-opening Reasons To Embed Google Business Reviews
Your customer review is a spoken or written evaluation of your product or service. This includes various aspects of your business such as its quality, time taken in delivery, and other factors. Reviews can be negative and positive. But how can they help you? Let’s find out.
1. Put Your Best Foot Forward
According to research by Trustpilot, 89% of users read online reviews before buying the product. So, why not add these reviews to your website?
We all know that first impressions matter. And being a business owner, your website should have them at “hello”.
Your website visitors are your potential buyers. They have probably come to your website making half of their decision. It depends on your convincing skills to stop them and make their purchase from your business. This is where a customer review widget can help you.
When you embed Google business reviews on your website, you cut short the time of research for your potential customers and establish a good impression on them.
2. Increases The Time Spent On the Website
We are sure you are struggling with the time spent on your website. And one of the easiest ways to increase the time spent on your website is to add a Google business review widget to your website. The depth and engaging customer reviews will help you add valuable content to the website.
If your potential customers end up on your website looking for some real experience about your product, chances are they might get sucked into reading all those reviews. This will eventually increase the time spent on your website.
3. Adds Social Proof
Social proof is a psychological phenomenon that tells your customers, your product is in demand and is loved by all of its past customers. It is the concept that people are more likely to take action if they see others doing it.
By embedding Google business reviews on your website, you’re providing social proof that your business is trusted and respected by others. This can be especially important for businesses in industries where customers may have concerns about trust or safety. No matter how aggressively you run an influencer marketing campaign, your potential customers will eventually look for real people like them, who have tried your product and services.
4. Becomes The Selling Point
When you embed Google reviews on your website, you’re showcasing the level of customer satisfaction that your business delivers. This can be a powerful selling point for potential customers who are comparing your business to others.
Positive reviews can also act as a counterbalance to negative reviews that may exist online. By prominently displaying positive reviews on your website, you’re demonstrating that your business delivers a high level of customer satisfaction and that any negative reviews are the exception rather than the rule.
5. Encourage More Online Reviews
Asking for reviews from your customers is a task. What if we say, it can be easily done with a customer review widget?
When your customers see their reviews prominently displayed on your website, they’re more likely to leave reviews in the future. By embedding Google reviews on your website, you’re creating a feedback loop that can lead to more reviews over time. Moreover, such gestures by the brand will make them feel valued.
Additionally, by responding to reviews on your website, you’re showing customers that you value their feedback and are committed to providing an excellent customer experience.
6. Stand Out from the Competition
As a business owner, we are certain you keep on looking for ways to stand out from the crowd. And the good news is that you can achieve this with the help of a customer review widget.
Think of it in this way, by showcasing positive reviews and ratings, you’re demonstrating that your business is the best choice for potential customers.
Besides, by embedding Google reviews on your website, you’re showing that you’re transparent and open about customer feedback, which can differentiate you from competitors who may not be as open about their customer feedback.
7. Helps In SEO
Your website’s visibility depends upon SEO. Good control over SEO will help you in getting more traffic and more opportunities of turning prospects into customers.
But how is it possible with a customer review widget?
Google values fresh and relevant content, and customer reviews provide exactly that. By embedding Google reviews on your website, you’re providing new and unique content to crawl that can help boost your search engine rankings.
Besides, the presence of reviews on your website can increase the click-through rate to your website from search engine results pages.
In A Nutshell
We are at the end of this blog and we hope you are now well acquainted with the idea of why your website needs a customer review widget.
Embedding Google reviews on your website can provide numerous benefits for your business. From building trust and credibility to improving SEO and increasing engagement, embedding review is a smart move for any business looking to improve its online presence.
Once you showcase positive reviews and demonstrate a commitment to customer satisfaction, businesses can differentiate themselves from competitors and attract more customers over time.
