What are the Benefits of Video Conferencing for Businesses?

Benefits of Video Conferencing

Remote work has become a part of our lives post Covid-19 outbreak. This has brought with it a newfound way of working and communicating with peers and customers. E-mails, chat, and audio calls can do only so much. It is when we see people face-to-face that the bond strengthens. This is made possible by video conferencing software.

About 76% of employees work remotely using video conferencing. Video conferencing market is expected to generate revenue of $6.03 billion in 2021 when compared to $3.85 billion generated in 2019. Video conferencing has made it easy for people across the world to communicate visually with each other.

Video conferencing platform have several features that make it feasible to communicate business ideas effectively with peers, partners, and customers. There are several video conferencing solutions in the market that provide a high-quality experience to their users. In this article, we are going to discuss the 7 major advantages that businesses have as they use video conferencing software.

Advantages of Video Conferencing in Business

The video conference was said to improve communication among 99% of its users and the productivity was increased by 50%. Here are all the major advantages of video conferencing in business:

  • Communicate with Multiple People Globally

Real-time video conferencing enables its users to visually communicate with people across the world at the same time. Users can collaborate using chat, file sharing, screen sharing, audio, and video. Some video conferencing software has artificial intelligence (AI) that provides other advanced features for enhanced usage of the software. People can connect with their colleagues and clients using video conferencing software.

  • Reduces Travel

People can communicate with anyone, anywhere, and at any time using live video conferencing. This eliminates the need for traveling to the client’s location for a meeting. Also, interviews can be conducted, deals can be negotiated and collaboration with other teams can happen virtually. This saves time and money on travel which can be utilized in other activities and result in increased productivity.

  • Brings Employees at One Place while Working Remotely

Full-time, part-time and freelancing are common career choices in today’s day and age. With remote work, a large number of full-time employees have also taken up freelance jobs. This has given rise to hiring people from different states and countries. Web video conferencing brings together all the employees at one place no matter where they are working from. All they need is access to a device and internet connection. This also helps in monitoring remote work.

  • Increased Productivity

Video calls are more effective when compared to audio calls. Video conferencing helps participants pay more attention to the speaker and actively participate in the discussion. This speeds up collaboration and brings in diverse ideas for people to work on. As doubts are clarified faster and bonds become stronger among the peers, it increases productivity and willingness to work together.

  • Improves Interaction and Fosters Relationship Building

For two or more people to work together, it is important for them to cultivate an understanding of each other. A healthy professional relationship has taken deals, people, and company much further than their pre-planned objectives. No matter what our business goal is, collaboration yields result only when there is a healthy relationship between people. Video conference helps in reading the body language and facial expressions of other people you are interacting with.

  • Facilitates Telecommunication

Self-hosted video conferencing facilitates telecommunication. Audio calls convey the words, language, and tone of the speaker. There is room for clarity and the possibility to read between the lines. Whereas, video call gives a virtual presence of a person. Users of video conferencing get to see each other and understand people while they are working with them as opposed to just listening to a voice and carrying out the instructions. As remote work has flexible working hours, video conferencing is a good way to communicate with other team members.

  • Unlimited Video Conferences

Users can have multiple video conferences in a day. There is no limit to the number of hours a person can utilize video conferencing software in a day. This means you can communicate with more people in a shorter duration of time as video conferencing solutions have eliminated travel time and wait time. This results in increased productivity of individuals, teams, and the company at large. Companies can do more business in a shorter duration of time.

Conclusion

After getting to know all the advantages that video conferencing software has for businesses and corporations, you sure would want to utilize it. From small businesses and individuals building their brand to mid-sized companies and multinational corporations, everyone is using video conferencing platforms for its benefit. Reduced travel costs, improved communication, and quick turnaround of projects are a boon for businesses.

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