Standing out from the crowd in the next exhibition with your unique design is the dream of many, however, only a few can achieve the same. It is not easy to design a unique exhibition stands UK with your stand that not only focuses on the business’s message spreading but also works its way to create a strong impression.
And the foremost issue that occurs here is the space restrictions that make it restricted to have a visual impact that can be noticed. Your exhibition stand must offer a “wow-factor” that can be recognized easily by the crowd and offers a very solid impression. Although you might be familiar with the term, that first impression should be a really strong one and especially when we are looking to gain more traffic on the stands. So how to offer such a statement in a crowded exhibition? Here are our top picks that you can implement with your exhibition stand designs and never go wrong about it:
1. Know what you are looking for
Before you start with your design, have a clear set of goals. Think your way around what you are looking to achieve and how the message will be delivered correctly to the audience. Remember, your creative exhibition stand won’t be of any good if it only looks good but fails to deliver what values your company practice. This way you would be unable to sell your product or services and eventually, it will be a waste of time, effort, and money.
2. Utilize the available space
Booth sizes are often very restrictive with the space they have in offer. Your best bet would be to make the full utilization of the space allocated. Make sure to get in touch with organizers and know the dimensions you would be working in and work your way around.
3. Leave no stone unturned
Although most of the exhibition stands have maximum head heights, you can see that at larger venues there is extreme height present with floor-to-ceiling. It’s advised to check the maximum stand height since if you don’t see any the ceiling is your limit! Give it all your in and by choosing a large height you will get the advantage of maximized visibility with the high signage, suspended props, and even bring in a tower that has a rotating sign. This way the audience will give you direct attention without any distraction.
4. Go easy with text usage
To bring more unique ideas with your exhibition display stands ensure that you are not going overboard with the usage of texts. The less said there are when you are talking about an exhibition stand so make sure to pick short and attractive texts. Accuracy is the key so instead of writing long sentences be more accurate with a word or two effective enough to deliver a strong message. Nobody gives enough time in stopping and having a read at the lengthy texts you have written. If you want to choose a long text, prepare a slogan that has a catch in it, easy to remember and relate to rather than providing a list of information.
5. Play along with the right lighting
This is one key factor that has mostly been overlooked but having the perfect lighting can play an important role with the exhibition stands. Perfect usage of the light will increase the aesthetic appeal and if you go with the correct usage of it, you can simply create the right type of ambiance and mood required to pitch the audience visiting your booth. It has been seen that the companies that are launching a product usually depend on the recessed lighting since it provides a contemporary to go well with the new modern project.
6. Place graphics carefully
You might have heard an old saying, “a picture is worth a thousand words”. And this stands very true even in today’s date since the correct image or graphics are a quick and effective tool to deliver even the most complex message or thinking one has behind their products or services. Just like the careful usage of the texts, ensure that you are not going wrong with the images and they can be seen clearly from a distance with an added appeal to them.
7. Bring in different materials to find the best combination
When it comes to the usage of different materials, do not be hesitant since you never know when you can hit the jackpot. With the right choice of material coming, you would be able to present your graphics and texts clearly with more confidence into your next design with the stand that they can focus on with the audience. For example, if you are in the tech industry then you can choose a contemporary design set on a feel brushed aluminum panels or detailed chrome as the best choice.
