Adopting appropriate technical SEO practices is one of the fundamental and crucial steps towards optimizing and structuring web pages for both prospective customers and web crawlers. All the essential elements of technical SEO, like site architecture, sitemap, breadcrumbs, website speed, mobile-friendliness, etc., must be optimized to ensure the crawlers can access and index contents of a website conveniently and improve its visibility in SERP and drive increased conversions seamlessly.
4 BEST TECHNICAL SEO PRACTICES TO BOOST WEBSITE RANKING
Here are some of the best SEO practices that you must keep in your technical SEO checklist 2021 to improve your website’s crawlability, indexability, accessibility and rankability.
Improve the page loading speed
As per a 2019 Trinity survey, 37% of visitors bounce if a website takes more than 5 seconds to load. Hence, it becomes important to reduce website load speed and manage the links accordingly. For this, internal and external links must be checked for logical hierarchy, site images must be optimized andcaching and compression should be enabled.
Make use of HTTPS
Almost 70% of the websites that rank on the first pages of search results are HTTPS. HTTPS encrypts the data sent between the website and its visitors and protects sensitive information. Therefore, a thorough technical SEO audit must be undertaken to ensure factors, like mixed content, inappropriate links, redirects and canonicals are checked and optimized.
Make the site mobile-friendly
According to Ahrefs’ 2021 reports, almost 52.2% of the website traffic across the globe comes from mobile devices. Therefore, thecontent of a website must be tailor-made to offer improved site experience for mobile users. This can be done by optimizing the pop-ups, implementing an easy-to-use navigation bar, etc.
Conduct thorough backlink analysis
Performing a backlink audit is also an important technical SEO technique. It helps to identify the high-value links and improve the overall link-building strategy by thorough competitor analysis, identifying and removing unnatural backlinks and by measuring penalty risks.
Use Google analytics to check the site metrics
Google Analytics metrics offer quantitative measurements to determine how a website is performing with respect to a particular dimension. It helps monitor the bounce rate, exit rate, session duration, and conversion-related metrics to estimate ROI.
Some other technical SEO practices include: optimizing Robotics and 404 pages, XML sitemap optimization, pagination and multilingual websites, specifying a preferred domain, implementing structured data markup, etc.
TOP BENEFITS OF THE BEST TECHNICAL SEO PRACTICES
Implementing the above-mentioned technical Search Engine Optimization techniques will benefit in a number of ways, like:
- It improves the interlink structure to boost domain authority.
- Ensures the website does not have any dead link.
- It will provide an XML site map for convenient access.
- It will ensure that the website is secured and contains structured data.
- Facilitates easy crawling for search engine robots.
Efficient and personalized technical best search engine optimisation is thus crucial to ensure higher ranks on the SERPs. It also helps to eliminate the chances of facing Google penalties and garners increased organic traffic for robust ROIs.
