Getting new visitors to your website is only half of the challenge when it comes to acquiring new customers. Once they’re on your site, it’s all about making the right first impression to keep them there and drive sales.
Ultimately, your web design has a direct impact on your conversion rate. Poor website design will lead to high bounce rates, which is why you may not see your conversions going up even when your website traffic is. To turn those visitors into customers, you must have excellent website design.
Here are some of the ways website design leads to conversions and how you can improve your website design.
There are Multiple Valuable Conversions
In the end, you of course want to make more sales. However, sales aren’t the only important conversions you should consider for your website. In addition to sales, you should monitor:
- Sign-ups for trials or demos
- Contact form submissions
- Newsletter sign ups
- Social media shares
At first, these conversions don’t seem to be a direct sale, but they are very useful avenues. These conversions tie into long-term sales and are important for building relationships with customers.
The Importance of Good Web Design
Good web design is the key to increases conversions of all types, including sales. People do not want to shop on bad websites. A well-designed website is far more credible, and it also enables a better user experience. Having a positive user experience keeps visitors on your site longer, allowing you to strategically guide and convert them. Additionally, better web design has SEO benefits that will continue to help you bring in more visitors.
Qualities of a Well-Designed Website
The best websites provide an excellent user experience that easily facilitates conversions. The factors to consider for good website design include:
- Usability. Is your site easy to use and intuitive? It should be easy for visitors to quickly perform the tasks they need and find the information they are looking for.
- Conversion-centric Design Features: Pick the features that nudge visitors to take the action you want. For example, consider large headlines for the most important elements. Keep pages clutter-free, so the action buttons and links are clear.
- Speed. Make sure your website loads fast by combining scripts.
- Mobile friendly. With so many visitors likely coming from mobile, it’s important that our site is mobile-friendly and easy to use on any device.
- Visual appeal. Of course, your site must also be visually appealing. It should look professional and clean while still being true to your brand and unique.
Professional Website Design to Convert More Visitors
While you may be able to make some adjustments to your website design on your own, to see the greatest impact on your conversion you will want a professional website designer. Professional web design services can take your website to the next level and help you convert more visitors into loyal customers. To learn more about our top web design services, contact us today HERE.
