The more information you provide, the more likely the final outcome will be in line with your goals.
Graphic designers work at an hourly rate
It pays to stay loyal
Trust your instincts!
When it comes to graphic design, I’m an idiot. I’m not ashamed to admit it, though I’m probably supposed to do it because I’ve managed the marketing of three exhibition businesses. Yet I rarely take a day that I do not make decisions about graphic design across our sites, sales literature, email marketing broadcasts and exhibitions on the stock exchange. Does my lack of expertise in graphic design show? I certainly hope not. Honestly, I think we’re doing pretty good work.
Like most show managers, or any manager with limitations, I rely on gifted individuals, for example visual planners. In addition to the fact that they understand devices like Photoshop, Illustrator or Quark, they go through their days in visual computerization problems. They understand subtleties and patterns. They warn me that this text shaded on that basis is disjointed and that I made visual clutter and clutter in my effort to say and show excessively. On the off chance that I ask them to add a “stellar revolution” with a value, they will lead me to a more contemporary arrangement other than the craftsmanship of the 80s.
Fortunately, in the long run, I have done some important exercises regarding visual representation, which I will share. These are not tips for text styling, shading, or layout. Note that I am a fool. These are tips for anyone working with visual creators, tips that will save you time, money, and the maturation cycle.
Four important exercises on visual communication
This is your company, section 1 – You may want to be a visual architect and work with most clients. His assumptions are ridiculous, his guidance is unclear, and his financial plan is pathetic. Most clients don’t have the foggiest idea of what they need and anticipate that the visual creator should be a madman. Clients use terms like “current” and “striking on the outside” and “vivid” and anticipate that these ideas should be easy for anyone. It does not appear that a ‘tree’ looks identical to someone living in New England, the Pacific Northwest, or Australia.
Take responsibility for the project. The more data you transmit to the visual planner, the more effort you put into task settings, the more prominent the end result will be according to your goals. Put aside the effort of collecting examples of promotions, sites and deal brochures that you like. Visual creators are visuals.They take the clues and use them to create your design. Too often I hear someone say, ‘I wanted something original and did not want to influence the creative process by being too specific or giving them examples.’ Really? When did vagueness become a muse? Go ahead and be lazy. Just do not pretend that your laziness is an excellent creative design strategy.
This is your project, part 2. Suppose you decide to ignore my advice in part 1. I’m not offensive, but laughter behind your back. Your graphic designer loves and hates you. You made their job a lot harder, but you made them a little richer. Most graphic designers work at an hourly rate with incremental time minimums. You are now paying for meditation and examination and false start. Every back-and-forth direction brings you closer to your perfect design, but you pay the privilege of having a graphic designer with you. If you do your best to follow this process and have the budget, then hire a graphic designer full time or acknowledge that it is money, and do not have to complain when you get the final bill.
Mind Report = success and increased productivity. I have been working for the same graphic design firm for over four years. This is good, which is the most important criterion. Important is that we now have a history together. They understand what I want. I understand how to best communicate with them. They understand the exhibition industry and have really put a lot of effort into learning more about the trade fair – the graphic requirements, the shows, the publications and much more. They grew with us and were instrumental in the development of graphics and brands for various product lines and marketing programs.
Once you’ve found a graphic designer (or design firm) you respect and like, pay to stay loyal. They keep an eye on you with advertising agencies and providers. They will guard your brand, even if you want to trample it because of a wild idea at 2 hours with a shelf life of 24 hours. You develop a short copy for communication, which saves you money and makes it worse. Each project is still your project, but from point A to Z, half of the alphabet usually comes across.
Trust your instincts. This has reached you so far, and unless you have a history of flops, bad decisions and Hindenburg marketing, you have learned something valuable. Be open to advice. But trust your instincts. If you are wrong, it was only a job in a downward economy with little chance of future jobs.
Finally, be amazed. There are many people who call themselves graphic designers. Just like there are many people who call themselves investment advisers (GRRR!) Or bankers (double GRRR!). If you are looking for a talented graphic designer, someone who agrees with your vision and your personality, you should be adamant and amazed.
