Previous years have been dominated by Instagram Stories, but the future for live video is bright. If you have never done a live stream before, we recommend that you start using this awesome feature of Instagram as soon as possible. According to a recent survey, only 22% of businesses use the live video feature. According to the results of the same survey, 55% of them plan to use this feature in the near future.
The idea of posting “live” on Instagram can be intimidating for many businesses. It is possible to share a previously shot video on Instagram stories. But there is no such thing as repeat shooting in live broadcast. Despite this, Instagram Live has an incredible value for brands. If you can manage to use this function correctly; You can increase your interaction rates, gain new followers and reach your higher corporate goals.
You can do this thanks to Instagram Live’s two enterprise-focused features:
To be able to share your post on Instagram Stories
Thanks to a new update, you have the opportunity to share your finished broadcast in stories. After your live stream is finished, you will see a “share” button at the bottom of the screen. It’s that simple. After sharing, your broadcast will be in your story for 24 hours. If you want to keep your broadcast longer on your profile, simply add this content to the highlights of the stories.
Adding guests to your live stream
Thanks to a new update to Instagram Live, it is now possible to add guests to your live stream. A livestream person can add someone who is currently watching that broadcast to their broadcast. Just click the “add” button in the corner of the screen. When you add a viewer to your broadcast as a guest, that person is added to the broadcast and their image begins to appear in a separate window below your broadcast.
Adding guests to your live broadcasts both increases your interaction rate and helps you to benefit extra from the partnership you have established to announce your particular product or service. For example, you can broadcast live with an influencer you have agreed to promote your product.
How should brands use Instagram Live?
If you want to achieve your further Instagram marketing goals, such as increasing membership or increasing sales, you need to have a strategy for Instagram Live. But, if you want to generate instant results, then I’d suggest you to buy Instagram followers to boost up your viewership.
Just like Instagram Stories, Live is a very friendly and relaxed environment. So the more creative you are, the better! Because it’s an environment that offers so much freedom in creativity, it’s a good idea to have a solid broadcast plan.
Announce and promote new products or services
The most current Instagram Live trend for brands is to introduce new products. Instagram Live is a great platform that you can use to increase interest and excitement towards your products. Whether you’re announcing a new product for the first time or giving you tips on launching a product in the future, Instagram Live is the perfect place to increase the excitement towards your brand.
If you want to use this strategy in your live stream, just share a few details about the product you are launching. The mystery of this product will drive your viewers and followers crazy. After the broadcast is over, indicate that they need to become a member of your site to get more information about that product.
Collect email addresses by posting questions and answers, workshops and tutorials.
There are tons of formats you can use to stream live. Some of these are question and answer publications, such as workshops and tutorials. Each of these formats is very valuable and will help your stream attract tons of viewers. But the main thing to do is use Instagram Live to collect email addresses.
The best way to do this is to ask your followers to manage their questions before you. For example, you can direct your followers to a specific page and ask them to fill in an email form and write the question they want to ask you on this form. Or, you can ask them to send their questions to an email address you specify.
Announce your campaigns and discounts
Instagram stories are considered short-lived. But Instagram Live is much shorter than them. You can draw attention by creating a sense of urgency so they don’t miss your live stream.
One of the best ways to increase your stream’s viewership is to offer short-term promotions during the stream only. If you have a raffle, promotion, discount or other campaign that you want to make for just a few people, announce it before the release! Then share the coupon or discount code with your viewers when you start live streaming. Your followers will be eagerly waiting for your broadcast, who do not want to miss out on these special campaigns for live broadcast
So do you live on Instagram? What advantages has Instagram Live provided to your brand?