The marketing phenomenon has been changed after the rise of the internet. In the previous times, people would market their products or services using B2B or B2C strategy, this required a lot of time, manpower, cost, and at the end of the day, the results are not worth it. After the growth of internet users, a new marketing skill came into being which is known as digital marketing. This type of marketing doesn’t involve outdoor marketing, could reach a massive audience, the message can be delivered easily to your customers you’re trying to convey, TV and radio ad promotions not needed. For marketing your brand digitally, you must have a proper website that is easily accessible to your customers. Digital marketing rotates around several services which assist you in ranking your site on the first page.
Services that fall under the digital marketing category;
1) Search engine optimization (SEO): SEO is the very first step of optimizing your website. It helps you in placing your website on the first page of the search engines. SEO is further more categorized into two types:
ON-PAGE SEO: When you design a website, it has to be SEO-friendly. For designing SEO friendly, there are a few factors you must remember
- * Your URL must be easy
- * Well-targeted content
- * keyword research
- * Image optimization
- * Structure of your website
- * Mobile friendly
OF-PAGE SEO: It includes the creation of backlinks. Backlinks can be created through writing articles, blogs, guest posts, forums, or by listing your business on multiple business listing sites, creating forums, blog commenting, etc.
These all major techniques of SEO are most important to rank your website.
2) Social media marketing: Who doesn’t use social media in this period? Every age group has a smartphone in their hands and is using social media. According to some research, out of the 7.8 billion population, 3.96 billion people are daily users of social media. So social media marketing is a very powerful way of marketing your brand or services. There are a lot of social media platforms some of the most popular are Facebook, Instagram, Twitter, Linked In, etc. These platforms are most commonly used for social media marketing. Promoting your brand on social media is the fastest way of marketing and generating leads. The content you post can be in the form of an image, video, a short description of your product or service. You can also run paid ad campaigns to promote your brand. Set a target audience, their age, education, interests this will help you reach more specific traffic which is interested or related to your niche.
3) Email Marketing: It is the most effective way of marketing and the results are worth it. It doesn’t cost you much. According to new research, on average 40$ revenue is generated on every 1$ spent. The email you send has to be a little precise and to the point. You also need to create a list of emails to send your company’s profile and portfolio. Email marketing also helps you in bringing your new products or services to customer’s eyes.
4) Web design: Having a website is the most essential part of any online business. The website has to be responsive, smartphone-friendly, easy to access, less load time, etc. Website designing has become easier after the development of software called WordPress. This software doesn’t require any coding or technical skills, you can simply design your website from WordPress very easily. Before WordPress, people would use coding languages like HTML, CSS, JAVASCRIPT, etc. The pages of the website have to be up to date with proper contact info the email, office address, contact number, and social media pages.
5) Content generation and marketing: Content generation plays a major role in digital marketing, It helps you keeping a good relationship with your customer, and solving their problems and answering their questions can win you their hearts, this helps you in retaining your potential clients. Google requires new and informative content so for this reason you got to have a piece of solid information about your niche. Your content can be an article, a video, an image, a product description, etc. The content has to be exclusive and non-copied. Social media can also be used in marketing your content.
6) Search engine marketing (SEM): SEM revolves around 3 things SEO, Google ads, and pay per click. The first step to start with SEM is keyword research. It is important because you need to know what keywords you want your website to be ranked but the keyword you select has to be related to your niche. You can use few tools for keyword research such as SEMRUSH, UBERSUGGEST, Google keyword planner, etc. Now comes the Google ads, Google offers you a paid ad running a campaign where you can run your company ads which will generate you leads and increases your website traffic. Pay per click is also an ad running campaign but it only appears on the search pages, not on the website.
7) Affiliate Marketing: This also falls under the digital marketing category. It is to generate sales but not traffic. How it works is suppose you are the business owner and you sell some products, you’ll reach out to any famous site which has massive traffic’ you will ask them to market your products on their site and ever sale generated from their site will earn them a percentage in the sale. The same process can be done through any popular celebrity or player.
If you want to increase traffic to your website, then you must hire a digital marketing agency that will provide you all the Digital Marketing Services which are mentioned above. Every company that wishes to increase its presence on the web acquires digital marketing services which help them grow its business. These services will help you generate more leads, more traffic, you can gain more customers through these services and your company will become a brand. It gives 3 times more conversions than traditional marketing. Visit here for a List of Highest Paying Google AdSense CPC Countries.
