The main idea behind your mobile app development services should be to fulfill your customer’s demands or to meet their expectations right when they land on your site. So when you are looking or planning to build a mobile app you need to make sure that it is user friendly, its features are functionalities, and has high usability meaning. The user should be able to easily navigate through the app without so much of a thought of deleting it. Therefore, you need to put yourself into your user’s place and think like them, what they need and want to have in a mobile app. Is your mobile app good enough for them? You need to make sure you know about your target audience because if not – your idea and app might fail.
In this blog, I will highlight some of the reasons why mobile apps fail and how you can stop that from happening. So let’s dig in:
Your App is Not Solving a Real World Problem
Nowadays we see many apps similar to one another – they don’t seem to be offering anything different. Every e-commerce app is similar to the other, even food delivery or restaurant apps too. If your app is not offering anything unique or not offering something that solves a customer’s problem and if you already have replicas of your idea in the market, then your app will fail. And it is not just a figure of speech, it is reality. But if your apps are unique and are offering what applications are not, only then you can have a competitive edge in the market and may win. So the best way forward is to deliver and offer something entirely different from what your competitors are doing because only the fresh concept or idea will entice customers. You need to have an original idea that does not belong in the market already. Because people will most likely trust that app that came before you. Your app should be able to solve a real world problem, you should connect with your customers and their pain points.
Not Understanding Your Target Audience
This is one of the biggest problems that many face! No matter how innovative your app idea is, it can still fail. Want to know why? Because your target audience is not right and is not what it’s supposed to be. This happens mainly when you ignore the thorough in depth market research. What if you are offering the app to those who aren’t even looking for it. Who doesn’t need it and therefore is not your potential customer. The best step forward is to enter the market with all that you have got and do thorough research, make sure that people are looking forward to solving a problem using your mobile application. Still, if you are new in town and don’t know how to start your market research, you can always outsource mobile application development services to handle it for you. But always know that customers always come first and once you fail to identify your potential target market you will have to start from zero and not to mention the time and costs that come with starting over. So be very careful and make sure your search is on-point.
Choosing the Wrong Mobile App Development Platform
Choosing the right mobile app development platform is as important as identifying the target audience. Whether you are looking for android application development or iOS- you have to make up your mind. This is also where market research can again come in very handy. Based on your research you can see how many people use the Android platform and how many use iOS. But the limitation is, that if you cater to android users alone, you are missing out on your prospects who are interested in your app but they use iOS, and same with the case if you decide to go with iOS development you will miss out on Android users and your potential customers. What can you possibly do in situations like these? The answer is simple. Go for cross platform app development. Through cross platform app development, you can use a single code for both Android and iOS development. So here, problem solved. Many mobile app development services in the market offer cross platform development to make lives easier for you and to get as many customers on board with you as possible without missing out on anyone.
Way Too Many Features and Functionalities
Yes, your app idea should be unique but it should also be very user friendly. Seamless navigation is one of the most important aspects of mobile app development. Because you definitely don’t want your customer or user to leave or uninstall the application only because he couldn’t operate it, because it was too difficult to. This is an issue that can be reversed, but it shouldn’t happen to begin with. Because first impressions matter a lot. Therefore, you need to have a high usability ratio, and seamless navigation to make it easier for your user to navigate through the app and find what he is looking for. Make sure there are not too many features or too many clicks or too many functionalities. Only have the relevant features, because meaningless features are only going to make people leave your app.
Lack of Marketing Efforts
Since we are talking about mobile application development – marketing efforts are as important as they would for any other brand. Because too little marketing can lead to app failure. You need to spend a reasonable amount of time on planning and running marketing campaigns when the app launch is near because the pre-launch hype is very effective as it builds interest and curiosity among your potential customer base. Running an email marketing campaign with teasers can do the trick. Moreover, you need to set aside a reasonable amount of budget to spend on your advertising campaigns to get as many sign ups as possible. It not only builds trust but also makes your brand more authentic because most tend to believe those products that they have heard or seen before and marketing can help you build that trust beforehand.