A product’s marketing and sales are aided by good custom packaging. Approximately 60% of shoppers who enter your store are likely to choose attractive custom packages containing your product. For example, packaged juice bottles can attract far more attention than other juice bottles on the shelves. Unique packaging can increase the attractiveness of a product and thus influence the willingness to purchase it. Packaging is just as important as the product itself. Its goal is to stand out from the shelf or website, increase sales, provide relevant product information, and increase interest.
Here are the Top 5 Things to Think About When Purchasing Custom Packaging:
- Quality
Whatever unique or innovative packaging you choose, it will only be effective if it defends the product inside. Invest in high-quality packaging materials to keep products safe as they enter the system. While durable, high-quality packaging is pricier, it should be factored into the price of your products.
- Shapes & Sizes
You can save money by sticking to normal shapes and sizes that packaging manufacturers can easily produce. While unique shapes and sizes can help catch people’s attention on the shelf, the attention they may receive is not worth the extra cost and challenges all through packaging production. Standard shapes and sizes provide comfort and freedom during storage, handling, and transportation.
- Design
You must ensure that you select an appropriate and appealing design for your boxes. When it comes to deciding on designs for your packages, avoid using standard colour schemes and simple printed themes. Ascertain that the supplier offers a variety of formats and appearances in custom packages. Printing costs can wreak havoc on your budget when you’ve already invested heavily in product development. As a result, ensure that your packaging provider offers a variety of printing options for your custom box.
- Packing Ergonomics
This is an essential step in the packaging design process. When packaging your product, you will need to consider the size and shape of the product. At the same time, it must meet the needs of the consumer. In terms of design, a little novelty goes a long way, but so does practicality.
- Consider Mobility
Your product will be processed through your product line, loaded onto a truck, and delivered to a distribution facility. After that, it will most likely be unpalletized and loaded onto another truck bound for local retail stores. Transporting Packaged Food by Freight Truck You must select product and case packaging that is strong enough to withstand each of these different environments. Consider how far your product will travel on a truck and whether it will be protected inside a pallet or simply shipped in a case.
Now when you know that custom packaging plays a very important role, make sure that you choose the best quality and design. It is an essential element for branding in marketing for any business. Also, keep a note on sustainability and make sure that you make environmentally friendly decisions. We can help you get custom boxes which would satisfy your needs.