Marketers often choose PPC over SEO to attain more visible results in no time. They prefer to launch ad campaigns to promote their business and gain brand recognition without making any extra effort.
However, creating and running ads over several advertising platforms like Facebook, Google Ads, and social media is not as easy as it seems to. It becomes tougher when it comes to PPC management.
Hey, not worry if you are reading this article with full concentration. This article will educate you about the things that you must consider before you start with your campaign management. Definitely, a PPC management company in Delhi or Chennai will serve you the best. Still having basic knowledge is important to assess their services.
Just have a look.
5 Things to consider before running a PPC campaign
- What is your business goal? Have you ever asked yourself what your PPC ad goals? If not, learn about this first before you set off a PPC ad campaign. Learn about the objectives of running a PPC ad on Facebook, social media, or on Google. This can be either for brand promotion, to educate your customers, for better reach, or for better sales. Reasons or goals are plenty, but you need to understand this to design your ad accordingly.
- Don’t miss out on negative keywords: Every marketer is concerned about his high-performing relevant keywords. We guess, even you have also listed down the targeted keywords in a paper. But what about the negative keywords? These keywords are always overlooked and hence require much more attention.
Negative keywords are of three types –
Broad match keywords involve all variations of negative keywords that can be possible. Your ads will not be displayed in any of these conditions. For example, if the negative keyword is “winter gloves”, the search results will consider winter, gloves, winter working gloves, etc.
Phrase match keywords are the keywords that prevent displaying of ads when the user types an exact phrase in the same order. For example, if it is “winter gloves”, the ads will not be displayed for “nitrile winter gloves”. As the phrase “winter gloves” is still there.
Exact match keywords prevent the display of ads for the keywords that are an exact match or close variations.
You must use these negative keywords to stop your ads from getting displayed for negative keywords.
- List down your targeting options: PPC campaigns are made to target the right audience. But if you don’t have proper targeting options, how could you expect an impressive result?
Targeting options include placement targeting, audience targeting, contextual targeting, and topic targeting. Unfortunately, not every target option works for every campaign. For example,
Placement targeting is meant for display network campaigns. But they are not good for search campaigns.
Audience targeting is usually used for remarketing and location-based campaigns.
Contextual targeting is defined as the keyword-based targeting that can be used for almost every type of PPC campaigns, including a search campaign.
Topic targeting is meant for display network campaigns and allows ads to display based on a topic. - Build right landing pages: Landing pages have a great impact on PPC campaigns. Based on these pages, visitors decide whether they should stick to the brand and make their purchases or they should choose other alternatives.
When you create an ad, you must add a URL where you want your visitors to direct. This URL destination needs to be the right one so that visitors convert into potential customers.
This increases the website traffic, improves the CTRs, and finally soar the conversion rates of business. Surprisingly, this influences SEO a lot. - Create multiple ad groups: There is a strong rule that says, never run a PPC campaign with a single ad group. This limits the generation of traffic, conversions, CTRs, and sales. Instead, you must create more than two ad groups to cultivate more consumers from different sources.
You can even choose a single ad for multiple purposes. That’s an additional tip. Creating multiple ads and running them on diverse advertising platforms target audiences with different keywords. The different target segments other than keywords include messaging, location, languages, age groups, and destination URLs.
Creating multiple ads doesn’t mean that you should run all of them. At first, you must conduct an A/B testing for every ad to assess their quality. Finally, the ad that seems to provide better performance should be run on different advertising channels.
Conclusion
PPC campaigns are more target-oriented. They find the right audience and have the potential to convert them into customers. However, all such efforts turn meaningless, if the process you follow is ineffective.
Note your goals, list down the positive and negative keywords, target the audience, define the landing pages, create ad groups, and optimize your ads for attaining better results.
Seek help from the best digital marketing company in Delhi NCR or other places and observe the result.
