Social media networking is in the use by various social media platforms and sites to advertise a product or service using various online methods. Although the terms’ digital marketing and e-marketing are very commonly dominant in academic circles, social media marketing has gradually become more popular for researchers and practitioners alike.
Reputation Management by Social Media Platforms
In this paper, we critically examine the impact of social media marketing on organizations’ brand and reputation management efforts. With an emphasis on the ways in which this new media tool can improve and advance current brand research and customer service practices, we suggest avenues for firms to capitalize on this media tool.
Let’s follow Comments/reviews and Engagement
There are two major channels of interacting with a target audience through social media sites – commenting and engaging.
A social media marketing strategy should take these two interacting approaches into account when formulating a campaign.
Checking and Following Audience Responses to all the created Posts
First, we discuss how audience responses to comments and posts can provide information regarding a firm’s target audience. We note that while a blog or website may be successful at informing, but it can also fail to encourage engagement if a firm fails to address issues like tone, topic, and audience in a meaningful way.
Do you think the crafted content for social media is engaging enough?
Second, we discuss how a well-crafted social media marketing strategy can address audience needs and expectations in order to increase sales and maximize online visibility.
Where to start from?
Among the topmost brand strategies utilized by most businesses is Facebook. For this reason, organizations should utilize Facebook as a strategic lead generation platform for their business.
Facebook leads the marketing in Social Media Channels. No doubt.
As one of the largest and most regularly visited websites on the internet, Facebook should be leveraged by a brand to achieve increased online exposure and visibility. Using Facebook as a brand inbound strategy will help you build a responsive base of customers and prospects, and will also allow you to attract more inbound links from third party websites.
Think twice while crafting the most happening Social Media Plan
There are many ways in which a well-crafted social media marketing strategy can increase your sales and productivity, and there are several ways in which it can help your business reach new levels of success. As social media marketing has become increasingly popular among small businesses in recent years, many marketers have created profitable Facebook pages for their clients.
Don’t forget to add the wishes of your targeted audience in marketing plan
In fact, many experts suggest that if a business is able to build a large enough Facebook page, it can be instrumental in driving up its overall revenue. Unfortunately, many marketers and companies fail to reach the desired impact of using social media marketing for a variety of reasons. In this article, we discuss three common mistakes that marketers commonly make when using Facebook for marketing.
Create Fan Pages along with your company Page
Many business owners believe that the best way to use social media marketing for branding is to build a massive fan page. On the contrary, building fan pages on popular platforms such as Facebook, MySpace, Twitter, and LinkedIn can actually be counterproductive. While these platforms allow users to share information with a larger group, they do not go viral very quickly and tend to get old rather quickly. Moreover, while Facebook allows users to broadcast to their networks, these platforms also tend to discourage individuals from broadcasting spam messages.
Businesses should utilize the Linkedin in the full form
Additionally, many marketers feel that a better way of utilizing social media marketing for branding is to go through the various networks one by one and “flip” links. Unfortunately, this approach can take significantly longer than one might assume. It can also have a low conversion rate, because it is difficult to create a high quality, eye-catching links. On a final note, while some social networks, such as LinkedIn, have certain requirements regarding the appearance of the “flip”, these platforms are now starting to require developers to use JavaScript coding.
Give a touch of “Affiliate Marketing” to your social media marketing
Last, marketers often fail to take advantage of one of the biggest trends in online marketing: affiliate marketing. Affiliate marketing can be extremely beneficial for a small business owner who understands how to use it effectively. While there are dozens of different affiliate programs available today, the best ones are those that appeal to the market the business owner is attempting to serve. For this reason, it is essential that marketers familiarize themselves with the various programs available so that they can find one that will be most effective for their specific goals.
Understand the nature of Media, your business and then promote.
Finally, there is also a need to understand that social media marketing strategies should evolve as brands themselves do. If users stop liking a particular brand, they will likely stop following it as well. As a result, a solid strategy should include activities that attempt to counteract this type of erosion. Marketers should make sure that they change their tactics when a brand begins to lose followers.
