Recently, eco-friendly considerations have become more prevalent in the consumer sphere due to increased plastic pollution and other environmental concerns that we face. Brands should think about this when it comes to their branding strategies. Sustainability needs to be a part of any marketing strategy if you want customer loyalty for the long term.
Kraft paper is a common packaging material that can be used for several different purposes. Kraft paper, or kraft boxes, is often used in the foodservice industry and retail environment to package cheese, chocolate bars, and more. It is also often used by book publishers who need to wrap books before shipping them off to customers.
This blog post will explore some of the best reasons why Kraft paper should be your first choice when it comes time to choose a packaging type for your business.
What is Kraft paper?
Kraft paper is a type of heavy-weight, strong paper that is often used in combination with other types of material to create boxes. These containers are often made of cardboard or plastic and offer protection for the fragile items inside. Kraft materials can be lined or sandwiched between two layers of cardstock before being formed into shapes like squares, rectangles, circles, and more.
This process will help keep your product safe and make them easier to ship without any problems at all. The second thing worth mentioning about kraft packaging is its versatility in terms of what it can hold.
Kraft paper can be used by many different companies, not just those who want to package food items or fragile materials. Its versatility and strength make it one of the best options out there when it comes to packaging products.
It also keeps moisture from getting inside so that your product will remain in good condition for a longer time.
Kraft Paper has plenty of other uses outside packing boxes with delicate material like glassware, electronics, china, clothing, and more, making them perfect for any business, large or small, looking for an economical alternative to cardboard boxes.
6 Qualities of Kraft Paper
Kraft paper is not just the regular packaging material we’ve all seen. It has so many more qualities that make it stand out from other papers. Let’s take a closer look:
- Promises Durability: Kraft paper has many benefits to the modern world. Unlike other types of paper that are not as durable and may be more susceptible to damage from bleach or less-than-perfect printing conditions, it can endure pressure.
- Does Not Weigh Much: It is lightweight, which makes it readily transportable and ideal for corrugated box manufacturers. They also have the added bonus of being attractive as well.
- Economical: Its process is an economical manufacturing technique that reduces the need for manual interventions and other expensive investments. The paper itself weighs less, meaning shipping costs are reduced while still producing complete packaging in one product.
- No Creasing: It is one of the most popular materials for packaging in luxury retail because it’s lightweight and does not crease. It is also durable enough to avoid crumpling, allowing manufacturers to use high-quality labels with unparalleled features like color accuracy that will never fade or peel over time.
- Minimalist Design: It is a paper color that has been used for decades because of its classic and elegant look. This brown base can be paired with any design to bring out the best in it, but using one or two colors will make your brand stand tall.
- Diverse Uses: It is the perfect material for wrapping and packaging your products. It’s available in a variety of sizes, shapes, colors, and grades to meet any need you may have. This paper can be used on anything from an apple or bottle to stationery items like pens or pencils.
These are six of many reasons why Kraft paper should be your top priority when looking for packaging for your valued brand.
4 Types of Kraft Paper
Kraft paper exists in various forms and each one comes with its own benefits:
- White Kraft
- Brown Kraft
- Clear Kraft
- Textured Kraft
White Kraft: For businesses that want to keep their packaging as natural and eco-friendly as possible, using white kraft paper is a great way of achieving this goal. By choosing the right type of package, you can get your products safely delivered without damaging them during transit. If someone’s business has very specific needs regarding their packages, they should ensure they are purchasing the correct type of paper for what they need before starting production on these items.
Brown Kraft: This type of Kraft paper is brown in color, often preferred by companies with an earthy, natural feel. This type of Kraft paper can be reused and recycled for use several times without it deteriorating too quickly.
Clear Kraft: This type of kraft paper is white or clear when you buy the package and has a more modern feel to it than brown Kraft paper does. The main difference between these two types is their colors. Clear Kraft packaging usually appears fresher and newer as well as cleaner compared to brown Kraft packages.
Textured Kraft: Textured kraft boxes offer many benefits, including being able to hold liquids while still keeping them intact during shipping so they arrive at their destination ready-to-use with no spillage risk.
In Summary:
In conclusion, we hope this blog post has helped you understand why Kraft paper is a great option for packing and shipping materials. It is recyclable, robust nature makes handling simple and adds love to the environment with its sustainable properties, like the fact that it is environmentally friendly. Also, how strong it was, which made it perfect for shipping fragile items in or package delicate things. I also liked how durable the paper felt, and the thick cardboard could hold up under the weight of heavy packages without feeling threatened.
Contact a reputed packaging company like Impressionville to have the best Kraft packaging for your valuable brand. Please make sure to drop your comment below. Thanks for reading!
