Who does not like a little surprise, specifically when it is combined with an event! No one! Life has become a constant cycle of working, eating, and sleeping for many people, which is why they are always looking for a few moments of distraction and enjoyment. Pop-up event are one of the best means of attracting and pleasing such people.
However, the whole effort and planning are useless if the venue is not perfect according to the concept of the event. Although pop-up events mean that they can pop up anywhere at any time, you still need to put more effort into selecting the venue. It can help you meet the expectations of the target audience and not disappoint them.
Dig deeper into this article to explore the dos and don’ts of pop-up event venue scouting and ensure you are all set for success.
Top 3 Dos of Pop-Up Event Venue
A perfect and suitable pop-up event venue can enhance its success and popularity up to multiple folds. This is one of the major aspects that you should never ignore or undermine, or it will pay you back through disappointment and failure. Following some basic rules can help you stay true to the cause and achieve success.
Here are the major dos of pop-up event venues you must keep in mind.
1. Prefer Busier Outdoor Spots
The first and foremost do of pop-up events is preferring busier outdoor spots. Taking on such spots will naturally attract more and more visitors to your shop or stall, and you will not have to make an extra effort for it. However, making it attractive can be a challenge, which is why many organizers hire events companies in Abu Dhabi and let the experts plan the setup, which pulls visitors like a magnet.
2. Opt For Store in Store Setup
One of the most important dos of the pop-up event venue is opting for the store in store setups. It means that you can collaborate or make a contract with some popular store and set up your pop-up shop in a nook of their store. People visiting the store will be surely attracted to your setup, and you will get more visitors, as well as a positive response.
3. Consider Accessibility of People
One of the major do you should be considering while finalizing your pop-up event venue is considering the accessibility of people. Some organizers pick spots like parks, beaches, and even mountains for pop-up events and include a huge stage in their setup. Considering the accessibility of people of all age groups or their specific target audience is more than necessary to avoid any unfortunate scenarios later on.
Read Also: Make Your Event Attractive And Raise Money Quickly From Donors
Top 3 Don’ts of Pop-Up Event Venue
When it comes to pop-up events, any place can be turned into the venue, which is also the general approach; however, it is not recommended. You must put more thought into venue scouting so the visitors are able to see your effort in arranging the event and set up for them. Restricting some practices can help you achieve your goals smoothly.
Here are the major don’ts of pop-up event venues you must consider while finalizing one.
1. Disrupt Traffic
The most critical don’t of the pop-up event venue is that it should not disrupt the traffic or flow of people. Setting the event on a busy roundabout may seem attractive to you; however, it will hinder the flow of traffic and disturb many people. Make sure to set up the event in commercial areas or secluded residential areas to not cause any hindrance and attract visitors at the same time.
2. Boring Setup
The main idea behind pop-up events is that they make people stop in the way and pay a visit. However, it cannot be achieved if you have arranged a boring setup on a less popular street. People will not go out of their way to check what you are showcasing. So, make sure you pick a spot that is not boring at all and add to its attraction by putting more effort into arrangements.
3. Cramped Space
The last but most important don’t of the pop-up event venue that you must keep in mind is not opting for cramped space. Pop-up events do not have a specific time, which means you will be getting visitors all the time, a little more in peak hours. Having a cramped space will make it difficult for them to explore without being bothered. You can even hire events companies in Abu Dhabi and let the experts help you in picking up and setting up pop-up event venues successfully.
Are you still struggling with pop-up event venue scouting?
Get in touch with professional event organizers and let the experts help you not only in scouting the venue but setting up the whole event too. Do not waste any more time and ensure your undaunting success.
