Food trucks are one of the booming businesses in the United States. It offers variety and the market is quite high and diverse, offering opportunities even for small start-up businesses. The food truck industry is mostly composed of operators that are involved in preparing and serving a wide array of cuisine from their mobile food trucks and trailers, on city walks, schools, parks, and even events. It has a market size of $1 billion in the United States that provides employment to nearly 30,000 people.
Among the top type of food truck trailer businesses available in the United States are burger food trucks, BBQ smokers, tacos, salads, pizza, lobsters, and grilled cheese to name a few. Food trucks come in different sizes. They can be as small as an ice cream van or a 40 foot movable trailer.
Although the market is quite diverse and huge in the food industry, competition is still present among food trucks in the United States. To stay on top of the competition, here are some unique marketing ideas for your food truck business.
Personalized Food Trucks
Different people prefer different kinds of services from a food truck. One of the marketing strategies that a food truck owner can explore is personalized food trucks. A customer rents a food truck for an event or a day to serve a chosen menu of their liking. The customer dictates what the food truck is serving. It is a good side business for food truck owners who own several trucks.
Creating a website
One of the best places to market a food truck business is online. Almost every person owns a mobile device and has access to the internet. Creating a website where you can highlight your products and services helps you connect with your customers. Building a website is not as costly as it was before. There are even free-hosting websites that can be easily used to promote or to introduce your food truck brand online.
Creating social media channels for your food truck business is also an easy and effective way to connect with potential customers for your business. Instagram, Facebook and Twitter are among the top social media channels where you can showcase your food products to your customers online. These avenues can also help increase awareness for your brand, build a following and secure new customers for your business.
Loyalty Cards
Taking care of your current customers is one of the best ways to build the base and foundation of your business. Repeat customers serve as the blood of your business. Although investing in acquiring new customers for your business is important to help your business grow, taking care of the customers you have right now is equally important.
You can launch loyalty cards or loyalty perks for your current client list. Free meals for their birthdays, special discounts during store anniversaries and the like are just a few of the treats and surprises you can offer to your loyal clients.
Occasional prize draws, online promotions, pay it forward initiatives and promotional materials are just a few more of the marketing strategies that you can use to gain more following and popularity for your food truck business. Regularly sponsor events and do charities to say gratitude to your loyal clients. You can try a few or a mix of these marketing strategies to see which ideas would work well for your business.