Social media and the internet itself have become a major platforms in the context of marketing. Whether someone is marketing a product or themself digital marketing has swept the world. Social media and the internet can connect people from all around the world allowing a broader market for those trying to build a business.
Importance of Digital Marketing in a Pandemic
Digital Marketing then, in turn, skyrocketed the ability of online shopping. Believe it or not- online shopping was actually invented in the 1970s, but we really have not relied so heavily on it until now.
Amazon and eBay have been around since the 1990s, but sites like that popularity only grow when people are unable to go out to shop, so in struggles, like we are facing today online shopping and digital marketing is keeping this world alive.
The COVID-19 pandemic has forced everyone to stay locked in their homes for months. Creating a surge in the online shopping market, but people need to know what is out there so that is where digital marketing comes into play. Without marketing, people would not know what companies are selling through the internet and what is available to buy.
Typically, marketing online was mainly done by clothing stores by companies selling people things they really do not need but with a pandemic around places like restaurants and grocery stores need to have an online marketing plan. Also, Check Value of Digital Marketing in Your Business Plan
Just think about it: How many more ads are you seeing when you scroll through Instagram or watch youtube; for things other than clothing or unnecessary products? Without digital marketing during a pandemic people would not know what restaurants are doing take-out or online orders.
This is how little local businesses have stayed afloat: Through marketing on social media platforms such as Facebook or Instagram. People would not know if their local grocery store delivers. People would not know if they could order supplies for their kids or pets. Without digital marketing, none of this would be possible.
Why Digital Marketing Is Important In Pandemic?
Looking beyond online shopping digital marketing in the medical field also took off during the pandemic; it needed to. Without keeping people informed on local resources and how to stop the spread of COVID things would not be getting better. It took about six months but things are finally starting to get back to normal; that would not have happened without keeping people connected through the use of digital marketing.
Digital marketing has also allowed people to share their marketable skills in hopes of being hired for freelance work. With COVID-19 closing everything down in March, thousands of people lost their jobs. People with bills to pay and families to feed now have to hope that unemployment benefits are enough, but with the ability to digitally market their skills work has been found for those who need it most.
Even beyond that digital marketing has connected people looking for jobs with people who need jobs done in or around their homes.
Importance of Digital Marketing In COVID Situation
I know personally when I am scrolling through Facebook the number of people offering tutoring or childcare services is immense, but there is a massive demand for it now because of online schooling and parents having to go back to work. But the best part about digital marketing, in this context, is if you live in New Jersey you can connect with a family who may need a tutor all the way in Florida. This is all possible now because digital marketing is bringing people from all over together during the COVID-19 pandemic.
People may think marketing is all about trying to sell products to consumers but it goes beyond that; especially when humanity is faced with a pandemic. Yes, it means to “advertise or promote something” but promoting does not just apply to sellable items. People can promote a cause and that is actually what has been going on during 2020.
Why Online Marketing Is Used?
People are using online marketing to promote charitable donations to help those in need. Online marketing has taught families about online school to help keep their children safe. It has allowed health care workers to share their stories about how terrible things are; emphasizing how safe and careful people need to be right now. People think about sending documents digitally and safely during covid fax cover sheet templates are the easiest way to send documents easily.
Consumerism is a huge market when it comes to marketing; especially online marketing but when the world is faced with something like COVID-19 digital marketing is much more than companies trying to sell people stuff.
The promotion of things other than products has kept people united. Communities can communicate about fundraising for their schools or local business that are struggling to stay open during the pandemic.
You may end up connecting with people in your own town that you never would have spoken to without a pandemic because of digital marketing being established.
It brings the community- no, it brings the entire world together. Hope you liked this article.