Every organisation requires company shirts at some point. Company shirts are common to all business types and sizes, from small-scale start-ups to the most prominent businesses. A company shirt has much more to it than a fun element; it provides legitimacy, showcases professionalism, builds brand value, creates brand awareness, and can also come across as stylish and unique when purchased from authentic t-shirt printing companies like CustPrint, which can transport creativity and vision onto the cloth.
It also makes the employees feel like they are part of something and valued. Here are a few tips for designing the perfect company shirts for your business:
Step 1: Be clear about the purpose this shirt will serve.
You need to be clear about what the shirts are for. Is it for all the employees to wear on Fridays to work, or is it for a promotional event? Is it for a particular occasion, or is it for a town hall? Is it for an international conference, the CEO, or a keynote speaker at a renowned event?
Step 2: Decide the tone and message.
No matter the reason to wear the shirt, branding is intrinsic to it; however, the message your shirt will communicate will change depending on the occasion and purpose. Now you can list the theme for the occasion and the styles – conservative, edgy, bold, affordable or luxurious, specific or generic, etc.
Step 3: Pick a suitable garment
You need to answer a few questions again to close in on the garment. Ask yourself if you’re looking for customised polo t-shirts, personalised hoodies, or formal shirts.
Take a step further and ask yourself if this is a daily wear uniform shirt, unique occasion shirt, or single event shirt, and decide what purpose this shirt will serve (Casual attire, sports day, promotions, rewards or Uniforms, etc.).
Who is going to wear them? (Middle management, salespeople, workforce, labourers, executives, etc.)
Find out if the shirt will be worn in a temperature-controlled environment or outdoors in the heat. Do you have a budget per short, or can you afford high-quality materials?
Step 4: Select your colour and logo placement
Choosing a colour is critical, especially if you are an established brand. Can you imagine a Pepsi executive in anything but white, blue, and red? No, right? Similarly, you need to pick a colour that echoes your brand. Then figure out where you want the logo – should it be top left, significant and central on the back side, should it be on the upper arm area of the shirt, or would you opt for a full back and left chest combination? Are you going to do something out of the box or go for a standard business location?
Step 5: Design and print your company shirt
Usually, you would have to go to a graphic designer and have a shirt designed. Afterward, you would share the raw files with the printer, who would print your shirt. This is a crucial step as the design is what conveys the brand message with confidence and clarity.
CustPrint makes our job easier as you can design your shirt directly on their website. With a range of garments, colours, fonts, etc., CustPrint is one of the best places to customise hoodies, shirts, caps, merchandise, and other products of the best quality. Once the design is finalised, you can give your order for printing. On a platform like CustPrint, you can choose the garment, design your shirt, and give it into printing. The visual representation will help you play around with logo placements and reach the best option for your company. And the best thing about it is that you can work within a budget!
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