“Social media is all about the people! And not about your business. If you provide for people, then people will provide for you.” – Matt Goulart
You have just built your own start-up, and you have a website, too. But, what about your presence on social media, and even if you have created profiles on them, do you have enough followers? Today, a whopping 80% of customers are spending their time being active on social media. So, it’s a good place to create more awareness about your brand.
According to social media marketing companies in India, having a good amount of followers increases your SEO efforts. So, are you giving your best to drive followers? Is your marketing strategy yielding considerable returns?
If not, then this blog has got you covered! Hence, we have edged out 10 proven tips that may help you to get more followers on social media.
Ready to Gain More Followers on Social Media?
The 10 tips mentioned below will help you increase your followers on social media. So, have a look at them below,
- Build Your Brand’s Worth and Identity
Is your social media page really worth following? What makes your brand unique among others? Unless the audience knows about your brand well, they won’t hit the like button.
So, when you publish any content on your page, it must reflect your brand’s voice. You have must have a unique brand identity that is different from your competitors. Fill your audience with content that makes them want to click through!
- Follow Legitimate Personalities
To gain followers, you must be a follower first. You must follow legitimate personalities that are related to your business. Consider implementing several tactics of others that are effective.
Such people will follow you back only if your accounts are full of information that are relevant to their business, too. You should only follow those accounts that are active and publishes informative content.
- Cross-Post Your Content
The audiences don’t only use one social platform but many together. Some spend their time on Instagram, others on Facebook or any other platform. So, you must cross-post your content to help people find you easily.
For instance, someone may get you on Facebook and then catch you on Instagram since they like your photos and then decide to follow you on Twitter. This is the effect of cross-posting.
- Be Active and Engage with Your Followers
If you remain inactive there’s no point in creating a social media profile. Audiences will unfollow you if you don’t engage with them. You must actively share ideas, information and update your feed from time to time.
By being active, you can gain a huge amount of followers. Don’t only share someone’s post. Be sure to reply to your follower’s comments, and ask the audience to share your content. The people must remember you for your post.
- Use the Hashtags Smartly
Through hashtags, your content can get more visibility. So, it is essential to pick the right hashtags for your post to increase its visibility among your target audience. With this, you will earn the right followers.
However, you must only include relevant hashtags that align with your post. Conduct thorough research about them and use them accordingly. Besides, you can create your own brand hashtag and use them smartly.
- Focus on Helping People
Nowadays, customers having issues with the brand are not waiting for any phone calls or emails. They are directly turning to social media for help. So, if you focus on helping people and adhere to their problems, these are the people who will become repeat customers.
By providing customer service on your social media platform, users will also tap into your social account. Customers can easily solve their problems without searching for you elsewhere.
- Research and Analyze Your Data
You must spare some of your time for research and analysis. Find out the source of your followers, which posts are trending, and when your posts are being seen. After knowing about all this, you can use your time wisely.
Post content that is similar to your popular posts. Spend more time on those platforms where most of your followers are active. And schedule posts according to the right time.
- Identify Gaps in Your Strategy
At some point, you must just sit and watch the competition. You must identify who they are, what they are doing, what they used to do, how well they are doing, and whether they are posing any threat to your business. With this, you can identify gaps in your strategy easily.
Try to find out what networks your competitors are most active on, how large is their audience, how frequently do they post, what is their engagement rate and what are they good at? Make sure to know whether they pose a competitive threat to you or not?
- Host Giveaways and Contests
Host attractive contests and liking or following your page a mandate to enter the contest. For example, if you are giving away a newly launched product to any of the lucky winners, participants must follow your page, comment on the respective post and share it as much as possible.
This will help you gain more followers. Such contests are also effective in increasing your online brand reputation. Create attractive giveaways that will easily lure your audience to participate in the contest.
- Respond Like a Real Person
Never sound robotic in social media. This place is for the people, and you must provide for them. Use the language that your audience uses and make sure to sound like a real person.
Such people want to talk with a real person about your niche, and if you sound robotic, you are sure to lose them. Never be too promotional. Instead, keep your words short and simple. Focus only on the interest of your audience.
Connect with Social Media Marketing Companies Today
Lastly, you must have patience and give your effort to yield better results. Followers are assets to your brand. Moreover, fake followers generated by bots are not effective at all. Instead, they make your brand look suspicious in the eyes of the audience.
However, to implement these strategies the right way, you can seek assistance from the top social media marketing agencies by mentioning your budget, requisites, etc.
