Digital media marketing is changing the way businesses are marketed in our digital age. With the increase in web content, the prevalence of smart phones and tablets, video products and services, online video, podcasting and social media, digital media has become more popular than ever before. Digital media: Digital media consists of any content that is produced by a user in their personal computer such as a podcast or online video. Digital media includes but is not limited to streaming audio and video, blogging, podcasting, picture and image sharing, video conferencing, and game play.
Reach to the targeted Audience
Do you know how to reach to the specific kind of audience? No? Right, digital media helps. Digital media marketing is a strategy that is used to reach specific audiences for targeted products. The idea behind digital media marketing is to find new ways to promote your brand, services or products to a target audience. Traditional forms of marketing tend to reach a wide cross section of audiences. This can result in higher cost of advertising because the audience may not be suitable for your message. Digital media marketing focuses on a very narrow audience, often targeting a younger demographic.
Create to Engage and Discuss
One great example of digital media marketing is the viral spread of a Facebook campaign. A group of college students created a page called “College Facebook” where they discussed important college-related events and shared photos from their weekends at school. One student posted a status update, “Wedding Party, need a roommate? Find a friend! Send them a message on Facebook.” Within a few days, the post had been shared by millions of times and was being viewed by users in over 150 countries.
Track down the right and reach to right
An example of a digital marketing job would be email marketing. In this job, a marketer would create email campaigns to distribute to targeted demographics, based on their interests. They could track who is opening the emails and what keywords were used in opening them. Digital marketing analytics tool can provide valuable data. Marketers could also use software like Google Analytics to examine the effectiveness of their email campaigns.
Run a business without having a custom website “Social Media Business Platforms”
Another great use for digital media in the Small Business Owner’s life is to create digital media websites that are designed around a company’s products or services. For example, a travel company may create a website using video to explain why their customer should choose their services. Videos can also include testimonials, discounts, a library, and a map. Digital marketing analytics can determine which videos are attracting the most attention and help create a strategy that will increase the amount of visitors to the site.
No idea of Google Adwords? No need just go with “Boost Post and Earn”
Social media provides another venue for earning new customers through online marketing. Twitter and Facebook are two examples of social networks that facilitate social interaction. Through these platforms, a marketer can easily engage a large customer base. Social media helps marketers gain personal connections that they cannot be reached by traditional advertising and build a fan base. A digital marketing analytics tool can determine the amount of traffic generated by a social network site and how it relates to the growth or profitability of the product or service being offered.
Display all of your products and Services by having “Showcase Pages”
Owned media provides a way for a marketer to showcase their work to the public. This type of marketing can lead to impressive results in terms of exposure and trust. A marketer can have their own radio station, television show, or even podcast available. These media are usually acquired from large companies that own a stake in the company. These types of media have the added benefit of being able to be sold for profit. Digital marketing analytics will help determine the effectiveness of these types of campaigns.
Change the way the marketing is changing
The world of marketing has changed tremendously because of digital technologies. Social media, owned media, and digital channels have created a brand new landscape of opportunities for both businesses and marketers. The Small Business owner can create thriving marketing campaigns that enhance a business’s reputation and earn loyal customers. Understanding the techniques used by the digital marketer will enable them to achieve their goals faster than they ever dreamed possible.
