As per the recent data, more than 66 percent of Indian households own TVs. LED TVs have become an Indian necessity, a way to pass time, and more recently, with smart TVs entering the arena, a means to play games and browse the internet. By 2023, analysts estimate that the number of households owning TVs in India will jump to 200 million. The average number of hours that Indians spend watching TV is 4 hours a day, and most Indian viewers admit to having their cup of tea while viewing their TVs.
With so many brands in the market, including Samsung, Haier, Xiaomi, LG, and Sony among others, there is no dearth of choice, with TV price suiting all income segments in India. Chinese TV brands like Xiaomi have the Indians spoiled for choice, offering smart TVs with flagship features at pocket-friendly rates. Smart TVs are the need of the hour, as savvy Indians see no reason to buy regular LED TV models.
Popular Considerations
According to CES 2021, consumers can expect larger LED TV models at affordable rates. Already, the 55 – inch TV model is gaining popularity, and the brand Samsung, famous for its innovations in this industry, claim that new technology is better experienced on larger TVs. The brand will soon launch an 88-inch TV in the Indian market. More LCD TVs with mini LED backlights and inexpensive 4K TVs will be made available to the consumers soon.
Shoppers may also soon see 8K TVs in the market, and several other brands will launch models with the latest OLED displays. For Indian consumers, perhaps, the biggest trend will be that affordability will be easy when they wish to buy a larger TV. Given that the majority of Indians still live in compact homes, consumers may not go in for the 75-inch model, but may still opt for larger TVs than the average 43-inch models.
Individual Requirements
There is no single formula to apply while choosing the “right” TV. Furthermore, there is no “right” TV. What’s right entirely depends on the consumer’s needs and wants. Here are some pointers to think of while selecting your ideal TV.
- Price – Every consumer has a budget. Remember, the larger the TV, and the smarter (in terms of features and technology) the model, the TV price increases. If you have a fixed budget, this will narrow down your choice, and if it’s limited, you may have to settle for small screen size and older technology.
- Resolution – One of the primary considerations for consumers while buying a TV is resolution. If you are a gamer or an avid film buff spending more time viewing content on your TV screen, you may want a TV with a higher and more advanced resolution. A 4K TV will typically have a resolution of 3840 x 2160 pixels, which is great for gaming and watching movies.
- Size of Room and Distance – Consider where you will place your 55 – inch TV if you are buying that model. Regardless of where you view your TV from, 4K models and other smart TVs from Samsung and Xiaomi offer wide viewing angles and dynamic ranges.
- TV Size – Related to all 3 of the above, TV brands like Samsung and LG recommend that you purchase a TV with a screen size that is half your viewing distance. For instance, if you sit 120 inches away from the screen, the screen should be 60 inches.
- Smart TVs or Regular – The current trend is OLED TVs that only come in 55 – inches plus, and are smart TVs. Buying a TV with relatively advanced technology is better, and you can future-proof your TV.
Affordability is a Cinch
You can buy the latest model from top brands like Samsung, LG, Xiaomi, and others from the Bajaj Finserv EMI Store, and avail exciting offers and discounts. You can also pay using your Bajaj Finserv EMI Network Card, and divide the cost into easy EMIs.
