It isn’t easy to find a place in this digital age. The crowded market and the multitude of choices accessible make it difficult for app developers UK to find an enviable position in the marketplace. As a marketing team member, you must generate new leads, boost the conversion rate and give your company a competitive edge. This means everything from designing successful landing pages for your website to marketing emails.
You can simplify the process of managing leads, and lead generation for your company could benefit in many ways. According to an email Monday, 51% of businesses have implemented marketing automation and more preparation to implement this approach.
With that in mind, we’ll look into marketing automation software in detail and see how it could transform your marketing strategy.
What are Marketing Automation Tools?
As its title suggests, it is the process of making marketing-related decisions using a computerized method free of human intervention. In an increasingly complicated era, it is vital to transfer routine tasks to high-quality marketing automation systems.
Marketing automation tools will make your life easier by managing customer relationships, tracking leads, and improving your marketing processes. These sophisticated tools also are useful for social marketing on social media, which is an essential component of any marketing strategy.
What are the Benefits of Automation Marketing?
If your app development UK company is growing and the number of users visiting your website is growing, it is difficult for you to track all the leads. Being in touch with customers and satisfying their needs is crucial to the growth of your business.
Automated marketing can enhance customer experience and lessen the strain on your staff. It is a huge benefit for small companies where budget and time are crucial.
Some of the most well-known advantages of marketing automation are these:
- Make your marketing more efficient by bringing everything together on one single dashboard
- Learn to master email marketing automation as well as social media by following easy steps
- Generate leads, follow up and build relationships with customers you already have.
- Send personal emails to customers, and ensure that they feel appreciated
- Multiple marketing campaigns can be run without hassle
Best Marketing Automation Platforms:
It is crucial to determine the primary purpose of your business and the intended customers. Other elements, like the cost, resources, and software integrations, should also be considered before deciding.
You’ll find a complete listing of the top marketing automation platforms in the next section. Your sales and marketing teams will be enthralled with the features these tools provide.
Marketing automation tools for small Businesses:
- Marketo – Manage and automatize your marketing efforts
- Drip Manage purchases and contacts easily
- HubSpot – Generates new leads as well as manages existing leads
- Pardot -Automatize your marketing and control your sales
- AgileCRM – Manage, track and improve relationships with customers
Let’s look at these user-friendly tools for marketing automation in greater depth.
Marketo:
Marketo is among the top marketing automation solutions available on the market. It allows app developers UK to create targeted marketing campaigns by monitoring and analyzing your customers’ behavior. Marketo can also be used Marketo to test different variations of your marketing strategy, conducting split testing.
Marketo is more focused on interacting with customers via email. This is beneficial in leading scoring and leading nurture to build customer relations. In addition, with Marketo, you will gain useful insight into the performance of your advertising and marketing campaigns.
Marketo However, it needs to be clarified regarding its pricing. It’s more of an enterprise-level marketing strategy where you must contact the sales department before getting a quote on your marketing software.
Price Contact sales for pricing details.
Drip:
A drip is a tool for marketing automation designed explicitly for small businesses. Online retailers can significantly benefit from the specific marketing automation tools Drip provides.
Drip lets you create multi-channel marketing campaigns using one platform. This automation tool advertises your services and products via emails, SMS, social media, and even interactive content on your site.
Another advantage of this tool for marketing automation is that it integrates with other platforms such as Shopify and assists you in getting the most of the customer’s data.
Price: Free, with limitations on options. Premium plans start at $19/month.
HubSpot:
HubSpot is a powerful tool that blends the benefits of customer relationship management (CRM) and inbound marketing to provide an efficient marketing automation system.
HubSpot can automatize repetitive tasks and enhance customer service through features like live chat.
With its distinctive capabilities, HubSpot goes beyond the boundaries of a standard CRM program and allows you to make targeted marketing campaigns, creating more leads.
One of the most significant advantages that HubSpot has HubSpot is that it’s relatively simple to use. It is possible to manage all forms, emails, and social media marketing from one screen and use templates.
It is also possible to track the marketing and metrics in real-time and optimize them how you like.
Price Plan free with some options. Premium plans start at $45/month.
Pardot:
Pardot is an effective B2B tool for the automation of marketing. This particular software from Salesforce is explicitly designed for large companies that wish to establish solid partnerships and expand their customers.
Pardot empowers you to design email marketing campaigns, create productive pipelines, and gain important insights into the ROI of your campaigns. One of the best advantages of Pardot is its high-quality analytics and reports using AI (AI).
The cost of Pardot may be costly for small companies. If you have the money to use the tool, you could enhance your B2B marketing to an entirely new level using Pardot.
Pricing: Premium plans begin at $1,250 per month.
AgileCRM:
AgileCRM is among the most extensive marketing automation tools. This software can help maintain your relationship with current and potential customers (like CRM) and enhance customer service.
AgileCRM encompasses four key elements of marketing via digital. This includes email marketing, web-based participation, social media, and mobile marketing. This tool for marketing automation lets you track your email marketing and evaluate its efficacy.
The cost is another appealing feature of AgileCRM. Small-sized businesses can only shell out a small amount of money to get an all-in-one marketing system.
Price: Free, with limitations on options. Plans with premium features start from just $15/month.
The Final Words:
According to Gartner, 68% of companies expect their marketing budgets to grow by 2021. It is clear that marketing is gaining momentum, and companies are recognizing the importance of investing in this area.
The tools for marketing automation are an important step toward the correct direction for every company. They can assist app developers UK in developing targeted marketing campaigns that bring significant value to your company. In addition, these tools will ease the workload of your marketing and sales teams and help them to work together.
Managing leads and implementing efficient marketing strategies are essential for modern-day businesses. Bluehost provides expert marketing assistance to ensure you have a strong online presence.
Contact one of the experts from O2SOFT an app development London company, today to take your business one step toward success.
