In today’s retail environment, you and your business are expected to do more with less. Where bringing in new customers is concerned, time is always a valuable factor. With this in mind, it’s important to make the most out of the money you spend on promoting your business. Use our tips to learn how you can reduce your overhead costs while increasing your target audience through effective marketing and promotion.
What is retail marketing?
Marketing is the act or process of promoting, selling, and distributing a product or service with the help of a sales promoter. This involves managing the flow or exchange of information between the producer and the consumer. In other words, marketing is a plan for delivering messages about your brand to your customers when they will most value those messages. Many small business owners think the only way to promote a product or service is to advertise through media channels like television, radio, or print. However, there are lots of low-cost ways to market with free options that could work just as well if not better than paid advertising.
Retail marketing is all about creating interest in your retail store. Marketing And Promotion include building exposure for your brand, increasing awareness of your location, promoting new products and services, encouraging foot traffic and last-minute sales, or simply thanking your regulars for their loyalty.
4 Retail marketing strategies to use in-store
Marketing and Promotion Ideas for Retail Stores will give you actionable tips on how to market and promote your retail business more effectively. You’ll discover simple, tested concepts that you can apply in your store today by product promoter.
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In-store retail marketing
In-store retail marketing strategies typically focus more on tactical solutions. These tactics include in-store POP displays, brochures in the shopping cart, and website takeovers on store kiosks. They also may include a mix of direct mail and digital media to influence customers visiting online or via mobile applications.
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In-store merchandising
In-store merchandising drives impulse sales and improve brand loyalty. Dynamic displays with clear messaging can significantly improve in-store traffic to your products. Think about our human vision…we are attracted to bright colors, visual appeal, exciting signage, and a sense of urgency. When you create an eye-catching display, you win the attention of shoppers and encourage them to buy.
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Window displays
Our flexible retail store displays make visual merchandising easy, giving you more time to spend greeting customers and selling products. Simply attach your own printed graphics to our product frames, adjusting the height as necessary for your display area. We can even help you get started with a free custom design from our art department.
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Curbside displays
Curbside displays work on the same principle as traditional window displays do, but instead of being a few feet in front of your store, they’re intended for when your business is located directly away from the street. Curbside displays are used to grab the attention of pedestrians passing by and let them know that you exist and what you have to offer. They are built large enough to capture people’s attention up close but flexible enough to fit in a variety of spaces. They come in varying levels of height, and even with graphics printed on both sides (keeping messaging fresh).
